Folgers is a legacy brand that has become a household name, offering a diverse range of coffee products. As the brand dates back to 1850, the evolution of this brand to make its way into modern day was essential for the brand to grow with its current consumers but also expand into the homes of younger generations.

The redesign creates an immersive experience that celebrates the morning aroma of coffee with the transformative evolution of the iconic Folgers mountains. The warming glow brings forward the historic “Best Part of Wakin’ Up” into an uplifting moment in every morning.

Role: Associate Creative Director